Tandura Centre for Arts & Culture
This was a branding project for a fictional arts and cultural centre created for the purpose of developing a visual guideline. This involved developing the brand from the ground to create an appropriate logo, visual style, application for stationery products to final graphic applications.
The challenge was to create a contemporary logo for a new cultural centre which meant including the full title of the institution. With every new year, high profile exhibits would be showcased at the Tandura Centre for Arts & Culture. The logo became a window showcasing the artist, their artwork and images of what to expect for the upcoming exhibits or performances. It became a portal for the audience to have a glimpse at the upcoming showcases. The aim was to generate buzz, and stimulate anticipation as the logo would be proudly displayed around a bustling city.
Project
TCAC Visual Guidelines
Instructor
Annette Blum