MAAD 2015 Thesis Catalogue
The clients for this project were thirty thesis students at OCAD University, and they have requested a catalogue that would showcase the work that they have produced in their final year. The program consists of a small number of students, making it a close clique of students and the tools they use are deeply integrated in the production of their work.

Product photography is primarily used for marketing purposes. While the intent of the catalogue was to show off student thesis work, the challenge was to interpret complex themes and ideas as explored by student work using various different mediums with photography. Each student was encouraged to talk about their work as a short elevator pitch which informed the style and look captured for each of their projects.

Layout and graphic design was lead by fellow Graphic Designer, Tatjana Petkovic. Tati produced a booklet focusing on the textures of the various materials used throughout the work presented by the thesis students.

 

Client
Faculty of Material Art and Design (MAAD)

Photographer
Nicholas Kalimin

Graphic Designer
Tatjana Patkovic